Corporate Social ResponsibilitySeptember 5, 2020 2020-11-10 16:16
Corporate Social Responsibility
Corporate Social Responsibility
Corporate Social Responsibility for Hoteliers by Paul Steele.
More consumers than ever are demanding that companies change the way they do business, become more transparent, and take an active role in addressing social, cultural, and environmental issues.
If you’re working in the hotel or broader travel & tourism industry, you have certainly seen your company implement some kind of corporate social responsibility program. If you are a front line or middle manager (or aspiring to be) and you want to learn more about Corporate Social Responsibility – What is it exactly? How can I leverage that knowledge to benefit your career, your company, your community – then this is the course for you! You will also benefit from this course if you are an independent hotelier looking for best practices to apply to your business.
You will learn the origins and basics of Corporate Social Responsibility and why it makes strong business sense to operate sustainably as an organisation.You will gain valuable insights into the three pillars of CSR – economic, social and environmental and how the three are completely interlinked. You will learn how to cut through the complexity and understand in simple terms how companies can contribute to making the world more sustainable, with examples and success stories
to inspire you to do the same in your organization, no matter its size. At the very least, you will gain confidence to have informed conversations with your peers, superiors and guest about CSR.
Most importantly, you will learn skills and the easy steps you can take in your work to help improve your organisation’s performance and hopefully take back home to use in your daily lives. “CSR is the name of the game” – are you ready to play?
|Caption||English,Spanish, German, Traditional Chinese, French|
|Difficulty||Entry / Intermediate|
Paul Steele is a recognized advocate for the broader travel and tourism sector and an expert in international relations and sustainable business. He is a member of the Advisory Board of the World Tourism Forum Lucerne and lectures on sustainable tourism.
Until 2019 he was Senior Vice President of Member and External Relations, and Corporate Secretary of the International Air Transport Association (IATA), where he guided and implemented IATA’s strategic advocacy and stakeholder relationship activities worldwide. He spearheaded the development of the aviation sector’s pathway to a sustainable future and the adoption of global CO2 reduction targets under the auspices of the UN International Civil Aviation Organization (ICAO).
Paul also served as the Executive Director of the Air Transport Action Group (ATAG), a cross-industry body that promotes sustainable aviation, from 2008 to 2014.
Prior to joining IATA in 2007, Paul was Chief Operating Officer of WWF International where he led the NGO’s engagement with business. Before WWF, Paul had over 20 years’ senior management experience with major international companies. His roles included Chief Executive of The Virgin Trading Company; Senior Vice President Sales, Marketing and Information Technology of the Hilton Hotel Group, covering 150 hotels in 50 countries and various senior roles over 15 years with Pepsi Cola International, lastly serving as Group Vice President in charge of Northern Europe.
He holds a degree in Business Administration with French and a Diploma in Industrial Studies from Loughborough University and is a former faculty member of the Prince of Wales’s Business and the Environment Programme run by Cambridge University.
When you complete this Corporate Social Responsibility course, you will receive a certificate of completion, which you can share with your friends, relatives, co-workers and potential employers. Certificates can be saved as a .pdf or .jpg file so that you can easily share your accomplishment. In addition, certificates can be shared on Facebook, Twitter, and LinkedIn directly from your Hotel.school account.
1. CSR - What is it and why is it important?
2. What you Measure, you can Manage
3. CSR and Society - People Matter and so does what they think
4. Are you delivering what your guests need?
5. Tell your story, your guest will love it!