Digital TransformationSeptember 2, 2020 2020-11-20 13:35
Digital Transformation by Michael Pichler
Have you ever wondered what Digital Transformation is? Or why you might need it? Digital is not just Mobile Apps, chat bots and Instagram adverts. To me it is almost inconceivable how to run a business without Digital. Many people don’t walk into a travel agency to book a hotel, or do they? It all happens online. So, the question is: How do you get to your future guests before others do? While they dream of travelling, while they investigate? How do you create top customer experiences? How do you equip your staff with the right thing to do or say – to create a more personal, a more welcoming, experience. Only with digital. Digital – trust me – is the new battleground.
|Caption||English,Spanish, German, Traditional Chinese, French|
|Difficulty||Intermediate / Advanced|
Digital is the new imperative. Michael Pichler worked in Business Transformation all his career; a large part of it in Travel & Hospitality. He supports customers at every stage of their transformation journey, helps think outside the box, grow and become the best at every customer touch point.
Michael works and worked with some of the most respected Leisure brands in the UK, Europe, the Middle East and Asia. Michael teaches at hotel.school and is Advisor to the board at Uzakrota Travel Summit. Before Salesforce, Michael led Travel & Transportation Consulting for IBM UK, IBM iX Digital Austria, led Software Engineering teams and more.
When you complete this Digital Transformation course, you will receive a certificate of completion, which you can share with your friends, relatives, co-workers and potential employers. Certificates can be saved as a .pdf or .jpg file so that you can easily share your accomplishment. In addition, certificates can be shared on Facebook, Twitter, and LinkedIn directly from your Hotel.school account.
1. The World is a Disrupted Place!
2. Digital Transformation for Hoteliers - Part 1
3. Digital Transformation for Hoteliers - Part 2
4. Growth is Found in Uncomfortable places: Experimentation, Measurement, and Analytics
5. Getting Ready: Building your own Digital Transformation Strategy