Strategic Revenue Management Introduction 1 Welcome! 1. What is a revenue manager and how does she fit into building a hotel’s strategy? 6 The Role of the Revenue Manager How do the DoS and the DRM work together? General Managers need General Understanding Marketing and Revenue Management BONUS CONTENT: The Revenue Management Game Revenue Management Quiz Section One 2. Market Segmentation 6 Introduction to Segmentation Exploring Transient Segmentation Group Segmentation Other Factors Impacting Sales by Market Segmentation Room Revenue and Total Hotel Revenue Management Revenue Management – Quiz Section two 3. Forecasting 5 Overview of Forecasting Forecasting Group Forecasting Transient Forecasting Other Room Revenue Revenue Management – Quiz Section Three 4. Competitive Performance 6 STR and Summary Response and Glance Comp Day of the Week Segmentation Revenue Management – Quiz Section Four 5. Building your Strategy 5 What is Strategy? Identifying the Need Which metrics to use? Findings and Unintended Outcomes Revenue Management – Quiz Section Five Case Study Conclusion 1 Summary and Next Steps Course Certification 1 Revenue Management – Certification Exam 10 questions30 min Strategic Revenue Management Back to Course This content is protected, please login and enroll course to view this content! Forecasting Transient Revenue Management – Quiz Section Three