Strategic Revenue Management

September 6, 2020 2021-06-11 11:50

Strategic Revenue Management

  • Introduction
    1
    • Welcome!
  • 1. What is a revenue manager and how does she fit into building a hotel’s strategy?
    6
    • The Role of the Revenue Manager
    • How do the DoS and the DRM work together?
    • General Managers need General Understanding
    • Marketing and Revenue Management
    • BONUS CONTENT: The Revenue Management Game
    • Revenue Management Quiz Section One
  • 2. Market Segmentation
    6
    • Introduction to Segmentation
    • Exploring Transient Segmentation
    • Group Segmentation
    • Other Factors Impacting Sales by Market Segmentation
    • Room Revenue and Total Hotel Revenue Management
    • Revenue Management – Quiz Section two
  • 3. Forecasting
    5
    • Overview of Forecasting
    • Forecasting Group
    • Forecasting Transient
    • Forecasting Other Room Revenue
    • Revenue Management – Quiz Section Three
  • 4. Competitive Performance
    6
    • STR and Summary
    • Response and Glance
    • Comp
    • Day of the Week
    • Segmentation
    • Revenue Management – Quiz Section Four
  • 5. Building your Strategy
    5
    • What is Strategy?
    • Identifying the Need
    • Which metrics to use?
    • Findings and Unintended Outcomes
    • Revenue Management – Quiz Section Five Case Study
  • Conclusion
    1
    • Summary and Next Steps
  • Course Certification
    1
    • Revenue Management – Certification Exam
      10 questions30 min

Strategic Revenue Management

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What is Strategy?
Which metrics to use?
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