Strategic Revenue Management Introduction 1 Welcome! 1. What is a revenue manager and how does she fit into building a hotel’s strategy? 6 The Role of the Revenue Manager How do the DoS and the DRM work together? General Managers need General Understanding Marketing and Revenue Management BONUS CONTENT: The Revenue Management Game Revenue Management Quiz Section One 2. Market Segmentation 6 Introduction to Segmentation Exploring Transient Segmentation Group Segmentation Other Factors Impacting Sales by Market Segmentation Room Revenue and Total Hotel Revenue Management Revenue Management – Quiz Section two 3. Forecasting 5 Overview of Forecasting Forecasting Group Forecasting Transient Forecasting Other Room Revenue Revenue Management – Quiz Section Three 4. Competitive Performance 6 STR and Summary Response and Glance Comp Day of the Week Segmentation Revenue Management – Quiz Section Four 5. Building your Strategy 5 What is Strategy? Identifying the Need Which metrics to use? Findings and Unintended Outcomes Revenue Management – Quiz Section Five Case Study Conclusion 1 Summary and Next Steps Course Certification 1 Revenue Management – Certification Exam 10 questions30 min Strategic Revenue Management Back to Course This content is protected, please login and enroll course to view this content! What is Strategy? Which metrics to use?