Based in Lausanne, hotel.school’s team is formed by seasoned executives with backgrounds in technology, private education, hospitality and tourism, bringing in years of experience and expertise in forming the Swiss-made hotelier.

Get a scholarship!

Are you interested in the Swiss Master Hotelier programme? We have 2000 scholarships available now!

A new kind of learning, with an innovative method. Through Hotel.school, you learn directly from the best.

Actionable lessons

Our program is constantly updated, and the lessons we share are always actionable.

 

We’ve created a real-world curriculum, delivered in easily digestible 15 minute doses, backed and designed the world’s most passionate and fastest growing hospitality community.

 

actionable
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Lessons with videos

In our program with included exclusive training 500+ videos which are recorded by us in studio’s in New York, Miami, London, Lausanne and many others. Our subject matter experts are top professionals from the industry!

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minutes per day

Scientifically-backed microlearning

Our revolutionary method is based on scientifically-backed microlearning: 

 

  • Engaging daily lessons with interactive quizzes
  • Approx. 12 months program
  • Available on any device
  • 100% self-paced and convenient
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Students

Students already pre-registered

Already more than 250 students pre-registered our Swiss Master Hotelier program. Register now and become a real professional and get your Swiss Master Hotelier certificate!

Our curriculum

Talent Acquisition and Retention

Gaining and retaining talent is one of the most prominent issues service organisations face in today’s digital age. Effective employer branding, recruiting and onboarding strategies play a major role in the organisations success by getting the right people, in the right roles, at the right time.


The Value-Based Culture
The service industry is known for its diverse workforce which brings unique challenges, and opportunities. Explore values like Diversity, Inclusion and Belonging. Learn how to activate them in your organisation to enhance your employee experience.

Leading Self, Others and Organisations
Effective leadership is a strategic choice, not a personality trait. It starts with yourself. You will learn how and when to apply leadership strategically along with practical know-how and insights from real situations.

Leveraging Data in the hotel industry
Data is THE critical driver to quality of service, operational excellence and decision-making and is often at the heart of business transformation. Learn the language of data analytics and have practical insights on how to make data work better for your business.

Strategic Revenue Management
Essential in any managers toolbox: a solid understanding of Revenue Management to optimise your sales efforts. Get actionable insights on how to make Revenue Management better for you and your business.

Connectivity and Distribution
The channel landscape is changing with unbelievable pace and has major impact on your topline revenue and profits. Dive into channel mix strategy and optimisation with actionable learning.

Business Strategy
Deliberate versus Emergent strategy? Either or both? Get real-life insights from hospitality leaders how they set strategy for their businesses and how they deal with the rapid changes of today.


Diversifying Revenue Streams

Expand, innovate and stay successful in the face of competition. Learn how the technological forces driving corporate innovation and valuable insights on how to adapt to today’s global market realities

Corporate Social Responsibility
CSR has become the name of the game! Learn the origins of CSR and why it makes strong business sense to operate socially responsible as an organisation.

Managing Social Media
Craft and deliver unique and personalized messages to enhance guest experiences, loyalty and reinforce your brand’s reputation. Get actionable ideas on how your can increase the ROI on your Social Media strategy.

Personalisation & Loyalty
Does loyalty still exist? Well, Increasing positive emotions of guests about your brand is the best way to increase it. But in our competitive and digitally connected landscape the tactics need to be adjusted. Learn techniques you can use identify and retain your most valuable customers and keep them loyal for life.

Public Relations for Hoteliers
PR is critical for any service organisation as it influences consumer opinion and your reputation. As technology evolves, communicating with the public has become more complex. Get actionable know-how on how to deal with the changing PR landscape, influencers, press relations, visual storytelling and how to measure the ROI of your PR efforts.

Achieving Service Excellence & Designing the Service Experience
To achieve service excellence, you need to put guests at the centrepiece of your offering and listen closely to their wants and expectations. Services and experiences can be build around them and the quality of the service measured. Learn techniques on how to build a mindset in your teams where decisions start and end with the guest. Guest expectations are higher than ever before. Skilfully designing the touch-points where your service and guests interact will deepen the relationship and drive satisfaction and loyalty. Get the functional tools and know-how to identify and innovate on your service experience.

Value Creation in F&B
Getting your value proposition and unique selling point right is the leading differentiator between success and failure. What is value and does it mean to you and your guests?

Emotional Intelligence for Hoteliers
Emotional Intelligence is a far better predictor of performance in the service industry than IQ. And the good things is, it can be learned and developed by anyone. Develop your EQ and learn how to become become a better, more impactful leader.

Digital Transformation
How do you get to your future guests before others do? It is inconceivable how to run a business without Digital. Learn how to make digital work for you in this high-level strategic course.

AI & Data
Data is THE critical driver to quality of service, operational excellence and decision-making and is often at the heart of business transformation. Learn the language of data analytics and have practical insights on how to make data work better for your business.


Leveraging People Analytics
By leveraging workforce data, service organisations can objectively identify what keeps their people happy at work, how to boost productivity, which employees will likely be successful in which role and team, and much, much more. Best practices in people analytics will be shared and explained how they be best actioned in a service organisation.

Strategic Revenue Management
Essential in any managers toolbox: a solid understanding of Revenue Management to optimise your sales efforts. Get actionable insights on how to make Revenue Management better for you and your business.


High-impact Sales for Hoteliers

Get creative in your concept design. It will differentiate you in the crowded competitive arena. Learn how to rethink and create a unique value propositions and differentiation points and how to create the right messages and stories to communicate those.

Connectivity and Distribution
The channel landscape is changing with unbelievable pace and has major impact on your topline revenue and profits. Dive into channel mix strategy and optimisation with actionable learning.

Operations Management for VR by Natasha Morgan
In this course we will introduce you to the operational side of running a vacation rental, enable you to work more effectively with your teams or within your organization and get the most out of your daily procedures and the overall operational experience. If you want to know more about managing and operating a vacation rental, this could help you by introducing you to the tools you need to make it a success. We will cover specificities of the VR sector; safety & security; regulations; insurances and will provide you with several operational checklists to assist you in setting and maintaining standards within your business.


Business Strategy for VR by Simon Lehmann

In this course we will look at vacation rental business strategies and will review essential concepts. We will cover the different business models commonly used in the sector as well as their challenges, advantages and disadvantages, as well as the approach to solve them by implementing practical measures. We are going to dive into what makes our industry so unique and how to make your very own company stand out from its competition. You will gain understanding of the essence of a Vacation rental business and how to structure your business according to your objectives.


Marketing for VR by Susan Tormollen

In this course you will learn the tools to be able to bring to life your companies’ unique attributes and strengths, providing you with a competitive edge in allowing your business to stand out from other accommodation offerings, both in your market and beyond. We will address your company’s mission, vision and purpose; will cover brand positioning, will look at your customer and how to create your own customer journey map. We will touch on how to use branding to secure owners and guests and will look into the reasons why a strong brand increases sales and bookings. Finally, we will help you build an efficient marketing plan for your business.

Revenue Management for VR by Simon Lehmann
The goal of revenue management is to adapt the price of a product or service in real-time to various market factors such as demand or seasonality.
The vacation rental travel vertical has started to implement revenue management inspired by other similar businesses such as hotels, but sometimes, these practices and strategies are failing to address the specificities of the VR sector.In this course I will outline these specificities and provide you with tools to maximize your profitability. We will discuss the vacation rental product and the way businesses are structured (in particular in terms of cost),requiring our sector to build our own revenue management practices. We will cover the importance of using accurate data and establishing KPIs, and dive into the aspects and metrics you need to take into consideration to make the right choices for pricing and for you to run a profitable vacation rental business.

 

Data and Technology by Michael Driedger and Cliff Johnson
In this course, created by two Subject Matter Experts, will address technology and how it plays a major role in the running of vacation rental businesses in both the operational and the strategic side. Leveraging techology can increase efficiency and positively impact guest experiences. Additionally, technology allows managers to gain deeper insights into the business and to make better strategic decision using data. This course will explore and review both angles in a practical way to gain actionable understanding on how make technology work for you.

Distribution for VR by Sarah Franzen
In this course we will look at Distribution Strategy for vacation and short-term rentals, will dive into your customer and where to find them. We will dive into channel strategy and how to choose and manage an OTA. We will talk about channel optimization and what you need to do optimize your performance.We will look closer at main players such as Booking, VRBO, Airbnb and Expedia. We will also guide you thru different cancelation policies, GDS for VR and look at niche channels.

APPLICATION FOR SCHOLARSHIP

Complete the application form below and you will hear within 48 hours if you eligible for our scholarship. 

Swiss Master Hotelier Scholarship


In partnership with several leading hospitality and tourism companies, we are now able to award 2000 scholarships to hospitality and tourism professionals who have been affected by Covid-19. Learn new skills that will open doors to new opportunities!


We are able to offer the incredible Swiss Master Hotelier programme (valued at over CHF 7000 / 6500 EUR / 7500 USD) with 50% to 100% scholarship funding.


hotel.school: with the Industry, for the Industry.

Please provide us with the information below. We will review your application and contact you within 48 hours to confirm your eligibility.

APPLICATION

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