This collection of virtual micro courses is developed using our brain-based framework with exclusive content by recognized leaders in the Vacation and Short-Term Rental sector. Each course is designed thinking of those already involved in short-term rentals or broader hospitality business looking to gain insight specific to the sector. We believe a well-rounded hotelier must be familiar with this important vertical of the hospitality industry.
150+ Lessons with videos
We offer over exclusive training 150+ videos in our Vacation Rental Collection (around 25 per course) which are recorded by us in studio’s in New York, Adelaide, Singapore, Miami, London, Lausanne and many others. Our subject matter experts are top professionals from the vacation rental industry!
15 MINUTES PER DAY – Scientifically-backed micro-learning
– Our revolutionary method is based on scientifically-backed micro-learning:
– Engaging daily lessons with interactive quizzes
– Available on any device
– 100% self-paced and convenient
The Vacation Rental collection includes:
The goal of revenue management is to adapt the price of a product or service in real-time to various market factors such as demand or seasonality.
The vacation rental travel vertical has started to implement revenue management inspired by other similar businesses such as hotels, but sometimes, these practices and strategies are failing to address the specificities of the VR sector.In this course I will outline these specificities and provide you with tools to maximize your profitability. We will discuss the vacation rental product and the way businesses are structured (in particular in terms of cost),requiring our sector to build our own revenue management practices. We will cover the importance of using accurate data and establishing KPIs, and dive into the aspects and metrics you need to take into consideration to make the right choices for pricing and for you to run a profitable vacation rental business.
Operations Management for VR by Natasha Morgan
In this course we will introduce you to the operational side of running a vacation rental, enable you to work more effectively with your teams or within your organization and get the most out of your daily procedures and the overall operational experience. If you want to know more about managing and operating a vacation rental, this could help you by introducing you to the tools you need to make it a success. We will cover specificities of the VR sector; safety & security; regulations; insurances and will provide you with several operational checklists to assist you in setting and maintaining standards witin your business.
Business Strategy for VR by Simon Lehmann
In this course we will look at vacation rental business strategies and will review essential concepts. We will cover the different business models commonly used in the sector as well as their challenges, advantages and disadvantages, as well as the approach to solve them by implementing practical measures. We are going to dive into what makes our industry so unique and how to make your very own company stand out from its competition. You will gain understanding of the essence of a Vacation rental business and how to structure your business according to your objectives.
In this course you will learn the tools to be able to bring to life your companies’ unique attributes and strengths, providing you with a competitive edge in allowing your business to stand out from other accommodation offerings, both in your market and beyond. We will address your company’s mission, vision and purpose; will cover brand positioning, will look at your customer and how to create your own customer journey map. We will touch on how to use branding to secure owners and guests and will look into the reasons why a strong brand increases sales and bookings. Finally, we will help you build an efficient marketing plan for your business.
Data and Technology by Michael Driedger and Cliff Johnson
In this course, created by two Subject Matter Experts, will address technology and how it plays a major role in the running of vacation rental businesses in both the operational and the strategic side. Leveraging techology can increase efficiency and positively impact guest experiences. Additionally, technology allows managers to gain deeper insights into the business and to make better strategic decision using data. This course will explore and review both angles in a practical way to gain actionable understanding on how make technology work for you.
Available: January 25th 2021
Distribution for VR by Sarah Franzen
n this course we will look at Distribution Strategy for vacation and short-term rentals, will dive into your customer and where to find them. We will dive into channel strategy and how to choose and manage an OTA. We will talk about channel optimization and what you need to do optimize your performance.We will look closer at main players such as Booking, VRBO, Airbnb and Expedia. We will also guide you thru different cancelation policies, GDS for VR and look at niche channels.
Available: January 25th 2021